B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- quote decline rate for MPB other channels (2026)
Most other channels saw quotes decrease by at least 10% during the period.
- Stated as a decrease of at least 10% across most other channels
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alvie
Primary
Tier C
https://alvie.io/cases/mpb-optimising-budgets-to-unlock-millions-in-potential-value ↗
Source Article
MPB: Optimising budgets to unlock millions in potential value
Original Research
Alvie
· Original study ↗
Methodology
Single-company case study; baseline decline across other channels during same period.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MPB other channels: 10% quote decline rate. Source: Alvie (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mpb-channel-quote-decline-10
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mpb-channel-quote-decline-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- quote decline rate for MPB other channels<br><small>Source: Alvie (2026) · <a href="https://lighthousedata.io/data/mpb-channel-quote-decline-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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