B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- sales increase rate for Moz (2014)
A redesigned, longer landing page resulted in a 52% increase in sales for Moz.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Conversion Rate Experts
Primary
Tier B
https://www.datadrivenbusiness.com/size-matters-the-long-and-short-of-conversion-marketing ↗
Source Article
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- May 6, 2014
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- Industry News
- 4545 Views
Size Matters: The Long and Short of Conversion Marketing
Bigger isn’t always better, but you won’t know unless you test. Image source.
We’ve heard it all before: “Long copy closes the sale!” shout the copywriting gurus. “Shorter landing pa…
Original Research
Conversion Rate Experts
· Original study ↗
Methodology
Conversion Rate Experts case study: redesigned longer landing page vs original short page
Methodology documented
Segmentation
Industrymarketing
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Moz: 52% sales increase rate. Source: Conversion Rate Experts (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moz-long-landing-page-sales-increase
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<blockquote cite="https://lighthousedata.io/data/moz-long-landing-page-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- sales increase rate for Moz<br><small>Source: Conversion Rate Experts (2014) · <a href="https://lighthousedata.io/data/moz-long-landing-page-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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