B
Evidence Grade B
Graded
under review
Safe to Cite
Current
29.45%
29.45% -- advertising awareness percentage for Movies and Videos (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29.45%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
3,100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
TNS
Primary
Tier A
https://ipmark.com/notoriedad-publicitaria-tns-4/ ↗
Source Article
NOTORIEDAD PUBLICITARIA TNS - IPMARK | Información de valor sobre marketing, publicidad, comunicación y tendencias digitales
Otras dos marcas del sector distribución aparecen en el ranquin del total medios: la cadena alemana Lidl y la española Dia, en quinto y octavo lugar respectivamente se incorporan a la tabla este mes. Las dos empresas gozan de buenos porcentajes de notoriedad en publicidad directa.
Pese al segundo pu…
Original Research
TNS
· Original study ↗
Methodology
Survey of advertising awareness
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Movies and Videos: 29.45% advertising awareness percentage. Source: TNS (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/movies-and-videos-advertising-awareness-29-45
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<blockquote cite="https://lighthousedata.io/data/movies-and-videos-advertising-awareness-29-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.45%</strong> -- advertising awareness percentage for Movies and Videos<br><small>Source: TNS (2026) · <a href="https://lighthousedata.io/data/movies-and-videos-advertising-awareness-29-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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