B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- share of moves originating outside mls for US moving industry (six major metros) (2025)
At least 62% of moving prospects originate outside of MLS data from sources like rentals, off-market transfers, and secondary properties.
- Reported as a range of 62% to 75% across six major metros, with 62% representing the lower bound and headline figure.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moovsoon
Primary
Tier B
https://www.moovsoon.com/the-mls-wake-up-call-two-thirds-of-moves-happen-elsewhere/ ↗
Source Article
MLS Data Misses 62% of Moving Prospects: Insights for Movers
The MLS Wake-Up Call: Two-Thirds of Moves Happen Elsewhere
This Surprised Everyone. Movers Banking on MLS Data Are Missing Most of the Market
Summary (TL;DR)
MLS data captures only 25-38% of moving prospects, not the 70-80% the industry assumes. Our analysis of 2,000 first-party CRM records across s…
Original Research
Moovsoon
· Original study ↗
Methodology
First-party CRM record analysis across six metros; range 62-75%, midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US moving industry (six major metros): 62% share of moves originating outside mls. Source: Moovsoon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moves-originate-outside-mls-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moves-originate-outside-mls-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of moves originating outside mls for US moving industry (six major metros)<br><small>Source: Moovsoon (2025) · <a href="https://lighthousedata.io/data/moves-originate-outside-mls-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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