B Evidence Grade B Safe to Cite Dated

80%

80% -- digital video adoption rate for 25 Largest U.S. Advertisers (2013)

Name: Digital Video Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2013 · Interactive Advertising Bureau (IAB)

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Attribution: Interactive Advertising Bureau (IAB) View source

Lighthouse Research Team

Last verified: 2026-08-02 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2013

Entity

25 Largest U.S. Advertisers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Interactive Advertising Bureau (IAB) Primary Tier A

https://www.iab.com/news/iab-releases-digital-video-rising-stars-style-guide-technical-specification… ↗

Confidence: 71/100 Vintage: 2013 Channel: Cc Extraction

Source Article

IAB Releases Digital Video Rising Stars Style Guide & Technical Specifications for Public Comment

More than 80% of the 25 Largest U.S. Advertisers Have Already Used These Cutting-Edge Digital Video Ad Formats To Drive Consumer Reach and Engagement NEW YORK, NY (September 23, 2013) — To further propel growth in the digital video advertising marketplace, the Interactive Advertising Bureau (IAB) to…

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demandsage.com https://www.demandsage.com/

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ppc.land https://ppc.land/

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Original Research

Interactive Advertising Bureau (IAB) · Original study ↗

Segmentation

Industrymarketing Channelcommon_crawl

Cite this stat

Plain Text

25 Largest U.S. Advertisers: 80% digital video adoption rate. Source: Interactive Advertising Bureau (IAB) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/more-than-80-percent-of-largest-us-advertisers

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<blockquote cite="https://lighthousedata.io/data/more-than-80-percent-of-largest-us-advertisers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- digital video adoption rate for 25 Largest U.S. Advertisers<br><small>Source: Interactive Advertising Bureau (IAB) (2013) · <a href="https://lighthousedata.io/data/more-than-80-percent-of-largest-us-advertisers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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