B
Evidence Grade B
Graded
under review
Safe to Cite
Current
18%
18% -- member retention uplift for Health club members on lower-priced monthly passes vs annual pass holders (DellaVigna & Malmendier study) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
7,978
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business School (Stefano DellaVigna & Ulrike Malmendier)
Primary
Tier C
http://www.drbsystems.com/public/resources/market_view/market_view_21.cfm ↗
Source Article
MarketView
Original Research
Harvard Business School (Stefano DellaVigna & Ulrike Malmendier)
· Original study ↗
Methodology
Study of 7,978 health club members; measures likelihood of remaining in the club beyond one year for monthly pass holders vs annual pass holders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Health club members on lower-priced monthly passes vs annual pass holders (DellaVigna & Malmendier study): 18% member retention uplift. Source: Harvard Business School (Stefano DellaVigna & Ulrike Malmendier) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monthly-pass-retention-uplift-health-club
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<blockquote cite="https://lighthousedata.io/data/monthly-pass-retention-uplift-health-club" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- member retention uplift for Health club members on lower-priced monthly passes vs annual pass holders (DellaVigna & Malmendier study)<br><small>Source: Harvard Business School (Stefano DellaVigna & Ulrike Malmendier) (2026) · <a href="https://lighthousedata.io/data/monthly-pass-retention-uplift-health-club" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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