B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
71%
71% -- consumer support for market exit rate for Mondelez consumers (2024)
71% of survey respondents believe Mondelez should fully exit the Russian market for the duration of the invasion and occupation of Ukraine.
- Survey sample limited to respondents of PissedConsumer survey
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PissedConsumer
Primary
Tier B
https://b4ukraine.org/whats-new/mondelez-consumer-backlash ↗
Source Article
Mondelez Faces Consumer Backlash Over Continued Russia Business
Mondelez International, the parent company of popular brands such as Milka, Oreo, Ritz Crackers and Philadelphia cream cheese, is facing growing criticism for its decision to continue business operations in Russia, despite Moscow’s war on Ukraine. A survey conducted by PissedConsumer, a B4Ukraine Co…
Original Research
PissedConsumer
· Original study ↗
Methodology
Survey conducted by PissedConsumer, a B4Ukraine Coalition member
Methodology documented
Segmentation
IndustryConsumer Goods
RegionGlobal
Cite this stat
Plain Text
Mondelez consumers: 71% consumer support for market exit rate. Source: PissedConsumer (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mondelez-consumers-exit-russia-support
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mondelez-consumers-exit-russia-support" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumer support for market exit rate for Mondelez consumers<br><small>Source: PissedConsumer (2024) · <a href="https://lighthousedata.io/data/mondelez-consumers-exit-russia-support" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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