B
Evidence Grade B
Graded
under review
Safe to Cite
Current
86%
86% -- monthly online usage rate for US moms (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Wall Street Journal
Primary
Tier C
https://birnbachcom.com/what-we-think/where-the-moms-are-online/ ↗
Source Article
Where the Moms Are: Online
Original Research
Wall Street Journal
· Original study ↗
Methodology
Survey findings as quoted in a Wall Street Journal article ('A Pitch Only a Mother Could Love: Newspaper Sites Seek Local Appeal With Parenting Sites'); original survey conductor and field date not specified in source. Compared against 68% of women without children.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US moms: 86% monthly online usage rate. Source: Wall Street Journal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moms-online-monthly-usage-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moms-online-monthly-usage-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- monthly online usage rate for US moms<br><small>Source: Wall Street Journal (2026) · <a href="https://lighthousedata.io/data/moms-online-monthly-usage-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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