B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- share of moms in charge of grocery shopping for US moms (2023)
59% of moms are in charge of grocery shopping according to Motherly's 2023 State of Motherhood Survey Report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Motherly
Primary
Tier B
https://www.recess.is/blog/how-to-target-expectant-moms ↗
Source Article
How savvy CPG brands run targeted sampling campaigns for expectant moms and parents | Recess
New and expecting parents are a major market and focus for savvy CPG brands and for good reason. A National Center for Health Statistics report revealed that there were approximately 3.6 million births in the United States in 2023, a promising number for companies whose products cater well to new pa…
Original Research
Motherly
· Original study ↗
Methodology
Motherly 2023 State of Motherhood Survey Report
Methodology documented
Segmentation
Industrymarketing
RegionUS
Channelcontent
Cite this stat
Plain Text
US moms: 59% share of moms in charge of grocery shopping. Source: Motherly (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moms-grocery-shopping-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moms-grocery-shopping-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of moms in charge of grocery shopping for US moms<br><small>Source: Motherly (2023) · <a href="https://lighthousedata.io/data/moms-grocery-shopping-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.