B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
320,000
320,000 -- ad impressions delivered for Ministry of Health flu campaign radio websites (2010)
Radio websites delivered an additional 320,000 page impressions as part of the Ministry of Health flu campaign.
- additional page impressions beyond booked impressions
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
320,000
Unit
Count
Data Vintage
2010
Entity
Geography
NZ
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Radio Bureau
Primary
Tier B
http://www.trb.co.nz/ER_Studies_Detail.asp?id=1912 ↗
Source Article
The Radio Bureau
Original Research
The Radio Bureau
· Original study ↗
Methodology
Campaign case study; additional page impressions delivered beyond booked amount
Methodology documented
Segmentation
IndustryHealthcare
RegionNZ
Channelradio
Cite this stat
Plain Text
Ministry of Health flu campaign radio websites: 320,000 ad impressions delivered. Source: The Radio Bureau (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moh-flu-campaign-delivered-impressions-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moh-flu-campaign-delivered-impressions-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>320,000</strong> -- ad impressions delivered for Ministry of Health flu campaign radio websites<br><small>Source: The Radio Bureau (2010) · <a href="https://lighthousedata.io/data/moh-flu-campaign-delivered-impressions-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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