B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

40%

40% -- alternative search result rate for consumers (2026)

2026  · apidm.lk

40% of consumers are willing to choose an alternative search result if the initial result is not mobile-friendly.

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Attribution: apidm.lk View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
apidm.lk Primary Tier C
https://apidm.lk/blog/magical-micro-moments-creating-content-for-todays-mobile-consumer/ ↗
Confidence: 48/100 Vintage: 2026 Channel: Common Crawl
Source Article
Magical Micro-moments: Creating Content for Today’s Mobile Consumer
Original Research
apidm.lk · Original study ↗

Consumer behavior statistic cited by APIDM blog

Methodology documented
Industrymarketing
Plain Text
consumers: 40% alternative search result rate. Source: apidm.lk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-unfriendly-search-abandonment
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-unfriendly-search-abandonment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- alternative search result rate for consumers<br><small>Source: apidm.lk (2026) · <a href="https://lighthousedata.io/data/mobile-unfriendly-search-abandonment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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