B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40%
40% -- mobile traffic share for dealership websites (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
comScore and Mobile Metrix
Primary
Tier A
https://us.dealertrack.com/resources/40-percent-or-more-of-your-website-traffic-comes-from-mobile-ar… ↗
Source Article
40% or more of your website traffic comes from mobile
You build a website thinking that customers will take the time to go to a computer and do their research. After all, they’re going to spend thousands of dollars on a new or pre-owned vehicle, so you want the experience they have on your website to be scalable, colorful and rich in content and tools.…
Original Research
comScore and Mobile Metrix
· Original study ↗
Methodology
Traffic data from the Dealer.com network
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
dealership websites: 40% mobile traffic share. Source: comScore and Mobile Metrix (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-traffic-dealership-websites
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-traffic-dealership-websites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- mobile traffic share for dealership websites<br><small>Source: comScore and Mobile Metrix (2023) · <a href="https://lighthousedata.io/data/mobile-traffic-dealership-websites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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