B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- share of survey respondents accessing online surveys via mobile for online survey respondents (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
savanta.com
Primary
Tier C
https://savanta.com/knowledge-centre/view/opinion-keep-your-brand-health-tracking-from-coming-off-th… ↗
Source Article
Opinion: Keep your brand health tracking from coming off the rails - Savanta
Brand tracking can be straight forward, until it comes off the rails. So what best practice rules can you follow to keep it on course.
The optimal length for an online survey should be no longer than 12-14 minutes, which represents a good balance between time to complete, respondent attention span, …
Original Research
savanta.com
· Original study ↗
Methodology
Author's professional experience with brand tracking studies; not a formal study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online survey respondents: 60% share of survey respondents accessing online surveys via mobile. Source: savanta.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-survey-access-rate-60pct
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<blockquote cite="https://lighthousedata.io/data/mobile-survey-access-rate-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of survey respondents accessing online surveys via mobile for online survey respondents<br><small>Source: savanta.com (2025) · <a href="https://lighthousedata.io/data/mobile-survey-access-rate-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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