B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- mobile device usage while shopping for US mobile phone users (2011)
50% of consumers/U.S. mobile phone users use their mobile devices while shopping.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
1,800
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Arc Worldwide
Primary
Tier A
https://socialsuccessstories.blogspot.com/2011/04/50-of-shoppers-consult-mobile-phones.html ↗
Source Article
50% of Shoppers Consult Mobile Phones for Purchases
Half of consumers are using their phones to help make shopping decisions, suggesting that old-style feature phones have a place in the market, according to a new survey.
The report, by Arc Worldwide, based on a survey of 1,800 U.S. mobile phone users and a smaller qualitative study with 30 mobile sh…
Original Research
Arc Worldwide
· Original study ↗
Methodology
Survey of 1,800 U.S. mobile phone users plus qualitative study with 30 mobile shoppers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile phone users: 50% mobile device usage while shopping. Source: Arc Worldwide (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-shopper-usage-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-shopper-usage-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- mobile device usage while shopping for US mobile phone users<br><small>Source: Arc Worldwide (2011) · <a href="https://lighthousedata.io/data/mobile-shopper-usage-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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