B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- mobile share of searches for global web searches (2020)
Over 50% of all searches conducted in 2020 took place on mobile devices.
- Original measurement source not explicitly specified beyond 'last year'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bLoyal
Primary
Tier B
https://bloyal.com/2021/06/using-micro-moments-to-win-at-loyalty-marketing/ ↗
Source Article
Using Micro-Moments to Win at Loyalty Marketing - bLoyal
Summary: As consumers turn to mobile to solve their everyday needs, loyalty program managers need to understand the concept of micro-moments and how the same philosophies should guide their loyalty program growth.
Last month, as my in-laws visited for a weekend, I embarked on an important journey. O…
Original Research
bLoyal
· Original study ↗
Methodology
Cited by bLoyal; original measurement not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global web searches: 50% mobile share of searches. Source: bLoyal (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-share-of-searches-2020
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<blockquote cite="https://lighthousedata.io/data/mobile-share-of-searches-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- mobile share of searches for global web searches<br><small>Source: bLoyal (2020) · <a href="https://lighthousedata.io/data/mobile-share-of-searches-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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