B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

1% -- mobile share of total media spend for Denmark advertising market (2012)

Name: Mobile Share Of Total Media Spend Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2012 · Mindshare Denmark

Mobile media spend accounted for approximately 1% of total media spend in Denmark leading up to 2012.

Stated as approximately 1% (ca. 1%)

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Attribution: Mindshare Denmark View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2012

Entity

Denmark advertising market

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mindshare Denmark Primary Tier B

http://www.mindshare.dk/hvem-er-vi/nyheder/@mobile-marketing ↗

Confidence: 53/100 Vintage: 2012 Channel: Wayback

Source Article

Mindshare Denmark

- Hjem - Hvem er vi - Nyheder - Mindshare øger fokus på Mobile Media Marketing 01.03.2012 Med ambitionen om at fastholde og styrke positionen som Danmarks mest innovative mediebureau(*) har Mindshare ansat Jakob Clausen som Mobile Media Manager Målsætningen er, at imødekomme den stigende efterspørgs…

Original Research

Mindshare Denmark · Original study ↗

Methodology

Reported by Mindshare Denmark in industry commentary

Methodology documented

Segmentation

IndustryMedia RegionDK Channelmulti-channel

Cite this stat

Plain Text

Denmark advertising market: 1% mobile share of total media spend. Source: Mindshare Denmark (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-share-of-media-spend-denmark-2012

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<blockquote cite="https://lighthousedata.io/data/mobile-share-of-media-spend-denmark-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- mobile share of total media spend for Denmark advertising market<br><small>Source: Mindshare Denmark (2012) · <a href="https://lighthousedata.io/data/mobile-share-of-media-spend-denmark-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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