B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- share of digital ad revenue for Mobile advertising (global digital advertising revenue) (2024)
Mobile advertising accounts for more than 60% of total digital advertising revenue in USD.
- Reported as 'more than 60%' (más del 60%)
- Underlying primary data source not explicitly specified in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
optidigital.com
Primary
Tier C
https://optidigital.com/es/recursos/sin-categorizar/formatos-publicitarios-tendencias-2024/ ↗
Source Article
Las tendencias en formatos publicitarios para 2024 | Opti Digital
Después de un par de años dominados por variaciones estables y/o negativas en los ingresos publicitarios para los editores de contenidos y medios informativos, el 2024 supone un punto de inflexión en el mundo de la tecnología publicitaria, pasando de un ecosistema basado en cookies de terceros a una…
Original Research
optidigital.com
· Original study ↗
Methodology
Reported as 'more than 60%' (más del 60%) of total digital advertising revenue in USD; underlying source not named in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile advertising (global digital advertising revenue): 60% share of digital ad revenue. Source: optidigital.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-share-of-digital-ad-revenue-2024
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<blockquote cite="https://lighthousedata.io/data/mobile-share-of-digital-ad-revenue-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of digital ad revenue for Mobile advertising (global digital advertising revenue)<br><small>Source: optidigital.com (2024) · <a href="https://lighthousedata.io/data/mobile-share-of-digital-ad-revenue-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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