B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- mobile share of web traffic for Global web traffic (Q1 2025)
As of Q1 2025, 62% of global web traffic comes from mobile devices.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://todaysfintechnews.com/mobile-marketing-statistics/ ↗
Source Article
Mobile Marketing Statistics You Need to Know in 2025
In today’s hyper-connected world, mobile marketing has become a cornerstone of digital strategy—and 2025 is proving just how powerful this channel can be. With smartphone usage reaching record highs and mobile commerce continuing to dominate, brands that fail to optimize for mobile risk falling behi…
Original Research
Statista
· Original study ↗
Methodology
Cited to Statista in a secondary compilation article. Prior-year comparison given: 59% of global web traffic from mobile devices in 2023.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 31% | |
| 2020 | 50.81% | +63.9% |
| 2020-06 | 50% | -1.6% |
| 2021 | 52.2% | +4.4% |
| 2026-04 | 60% | +14.9% |
| Q1 2025 (current) | 62% | +3.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global web traffic: 62% mobile share of web traffic. Source: Statista (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-share-global-web-traffic-q1-2025
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<blockquote cite="https://lighthousedata.io/data/mobile-share-global-web-traffic-q1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- mobile share of web traffic for Global web traffic<br><small>Source: Statista (Q1 2025) · <a href="https://lighthousedata.io/data/mobile-share-global-web-traffic-q1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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