B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- mobile share of global web traffic for global web traffic (2026)
Mobile devices accounted for over 65% of global web traffic in 2026 according to Statista data.
- over 65%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://ppcgrowthstudio.com/ppc-campaigns-fix-low-conversions-in-2026/ ↗
Source Article
Fix Low PPC Conversions: Tactics for 2026
The digital advertising arena is a battleground, and for many businesses, their website’s performance is the ultimate arbiter of victory or defeat. I’ve seen countless companies invest heavily in PPC campaigns, only to watch their budgets evaporate because their landing page optimization fell flat. …
Original Research
Statista
· Original study ↗
Methodology
Cited in blog as Statista data from 2026
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 48% | |
| 2024 | 60% | +25.0% |
| 2025 | 62.5% | +4.2% |
| 2025 | 64.35% | +3.0% |
| 2025-01 | 62.54% | -2.8% |
| 2026 (current) | 60% | -4.1% |
| 2026 (current) | 65% | +8.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global web traffic: 65% mobile share of global web traffic. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-share-global-web-traffic-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-share-global-web-traffic-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- mobile share of global web traffic for global web traffic<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/mobile-share-global-web-traffic-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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