B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60,000,000,000
60,000,000,000 -- monthly ad impressions for global mobile advertising (2013)
There are potentially 60 billion monthly mobile ad impressions available for monetization globally across 220 countries.
- Described as 'potential' impressions available for monetization
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60,000,000,000
Unit
Count
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Mthink
Primary
Tier B
http://mthink.com/2013/01/retargeting-will-transform-mobile-marketing-in-2013/ ↗
Source Article
Retargeting Will Transform Mobile Marketing in 2013
Original Research
Mthink
· Original study ↗
Methodology
Estimated available mobile impressions across 220 countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global mobile advertising: 60,000,000,000 monthly ad impressions. Source: Mthink (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-monthly-impressions-60b
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<blockquote cite="https://lighthousedata.io/data/mobile-monthly-impressions-60b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60,000,000,000</strong> -- monthly ad impressions for global mobile advertising<br><small>Source: Mthink (2013) · <a href="https://lighthousedata.io/data/mobile-monthly-impressions-60b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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