B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

50%

50% -- mobile share of local searches for mobile devices (2013)

Name: Mobile Share Of Local Searches Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2013 · Nielsen

According to Nielsen, 50% of all local searches are performed on mobile devices.

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2013

Entity

mobile devices

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier C

https://onwardevermore.com/5-questions-terrible-web-agencies-hate/ ↗

Confidence: 48/100 Vintage: 2013 Channel: Deep Crawl

Source Article

5 Questions Terrible Web Agencies Hate | Nate Long Marketing

This is the first post in a two-part series designed to help individuals and business owners avoid ethically questionable web agencies and make smart decisions regarding their presence on the web. After reading this, be sure to check out part two: 5 Reasonable Goals for Building a Website. The air i…

Original Research

Nielsen · Original study ↗

Methodology

Nielsen research cited secondhand in blog post

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

mobile devices: 50% mobile share of local searches. Source: Nielsen (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-local-search-share-nielsen

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<blockquote cite="https://lighthousedata.io/data/mobile-local-search-share-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- mobile share of local searches for mobile devices<br><small>Source: Nielsen (2013) · <a href="https://lighthousedata.io/data/mobile-local-search-share-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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