B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- mobile local search action rate for mobile local search users (2026)
Over 76% of mobile local searches result in a phone call or visit within 24 hours.
- Source states 'Over 76%' rather than an exact 76%
- Action is specifically defined as a phone call or visit within 24 hours
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialfirm.com
Primary
Tier C
https://socialfirm.com/blog/is-local-seo-worth-it-for-small-businesses/ ↗
Source Article
Is Local SEO Worth It for Small Businesses? - Social Firm
If you’ve been asking yourself whether local search engine optimization is worth the time and money, you’re not alone. Here’s the short answer: for most small businesses serving a specific location, local SEO is one of the smartest investments you can make right now.
Key Takeaways & Summary:
- Yes, …
Original Research
socialfirm.com
· Original study ↗
Methodology
Commonly attributed to Google/HubSpot research; original not named
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionUS
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
mobile local search users: 76% mobile local search action rate. Source: socialfirm.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-local-search-call-visit-24h
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-local-search-call-visit-24h" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- mobile local search action rate for mobile local search users<br><small>Source: socialfirm.com (2026) · <a href="https://lighthousedata.io/data/mobile-local-search-call-visit-24h" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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