B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5 hours
5 hours -- daily mobile usage for consumers' mobile devices (2025)
Consumers use their mobile devices for an average of 4.8 hours per day.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5 hours
Unit
Duration Hours
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BBC
Primary
Tier C
https://drips.com/blog/how-to-use-sms-outreach-for-customer-education ↗
Source Article
How to Use SMS for Customer Education | Drips
- SMS is useful for ongoing customer education, not just promotions or reminders.
- Short, timely text messages can help customers understand benefits, next steps, and available resources.
- Two-way texting gives customers an easy path to ask questions and engage with educational content.
SMS (short…
Original Research
BBC
· Original study ↗
Methodology
Cited from BBC via Drips blog
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers' mobile devices: 5 hours daily mobile usage. Source: BBC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-device-daily-use-4-8-hours
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<blockquote cite="https://lighthousedata.io/data/mobile-device-daily-use-4-8-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5 hours</strong> -- daily mobile usage for consumers' mobile devices<br><small>Source: BBC (2025) · <a href="https://lighthousedata.io/data/mobile-device-daily-use-4-8-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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