B Evidence Grade B Graded under review Safe to Cite Current

50%

50% -- sales team productivity improvement rate for sales teams using a mobile CRM (2026)

2026  · Forrester

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Attribution: Forrester View source
Lighthouse Research Team
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Source verified Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
sales teams using a mobile CRM
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Forrester Primary Tier C
https://www.gymleads.net/blog/crm-for-gyms ↗
Confidence: 23/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Why CRM Matters For Your Fitness Club — GymLeads — GymLeads
Why CRM Matters For Your Fitness Club It’s not uncommon to come across a gym that is stuck following up leads and performing sales and marketing tasks manually. Sure, sales targets might be being met (most months) and your current processes might be getting the job done but given the overwhelming ev…
Original Research
Forrester · Original study ↗

Forrester research cited in article

Methodology documented
IndustryHealthcare Channelcontent
Plain Text
sales teams using a mobile CRM: 50% sales team productivity improvement rate. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-crm-productivity-forrester
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<blockquote cite="https://lighthousedata.io/data/mobile-crm-productivity-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- sales team productivity improvement rate for sales teams using a mobile CRM<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/mobile-crm-productivity-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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