C
Evidence Grade C
Use with Hedging
Dated
4
4 — mobile conversion rate for PWA_entertainment_story_ad (2023)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Data Vintage
2023
Entity
Study Type
Unknown
Geography
AU
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier C
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 13 | |
| 2021 | 8 | -41.3% |
| 2021 | 6 | -21.8% |
| 2021 | 6 | +3.7% |
| 2021 | 4 | -39.7% |
| 2021 | 1 | -86.6% |
| 2021 | 11 | +2153.1% |
| 2022 | 3 | -72.0% |
| 2022 | 5 | +56.2% |
| 2022 | 11 | +121.1% |
| 2022 | 6 | -46.1% |
| 2022 | 9 | +53.1% |
| 2022 | 12 | +35.4% |
| 2023 (current) | 1 | -93.6% |
| 2023 (current) | 3 | +224.9% |
| 2023 (current) | 2 | -30.3% |
| 2023 (current) | 1 | -63.5% |
| 2023 (current) | 4 | +509.8% |
| 2023 (current) | 2 | -39.7% |
| 2023 (current) | 3 | +32.4% |
| 2024 | 1 | -68.4% |
| 2024 | 6 | +522.3% |
| 2024 | 6 | +1.1% |
| 2024 | 4 | -40.7% |
| 2024 | 6 | +46.3% |
| 2024 | 5 | -16.0% |
| 2024 | 6 | +39.0% |
Segmentation
RegionAU
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
PWA_entertainment_story_ad: 4 mobile conversion rate. Source: AppsFlyer/Adjust Mobile Reports (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-conversion-rate-pwa-entertainment-story-ad-2023
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<blockquote cite="https://lighthousedata.io/data/mobile-conversion-rate-pwa-entertainment-story-ad-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> — mobile conversion rate for PWA_entertainment_story_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2023) · <a href="https://lighthousedata.io/data/mobile-conversion-rate-pwa-entertainment-story-ad-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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