B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- percentage increase for new-vehicle buyers (2012-2015)
The percentage of new-vehicle buyers using a tablet or smartphone to conduct car research increased by 70% from 2012 to 2015 according to a J.D. Power report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2012-2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
J.D. Power
Primary
Tier B
https://www.cmglocalsolutions.com/blog/how-mobile-commerce-is-changing-the-car-buying-game ↗
Source Article
How Mobile Commerce Is Changing the Car-Buying Game
Mobile commerce has changed the way consumers behave. Today, not only can you order exactly what you want no matter where a retailer is located, but you can also check reviews and compare prices while on the go. Even your most exotic purchases can be made remotely - except, that is, when it comes to…
Original Research
J.D. Power
· Original study ↗
Methodology
Source: J.D. Power report (2015)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new-vehicle buyers: 70% percentage increase. Source: J.D. Power (2012-2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-car-research-increase-2012-2015
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<blockquote cite="https://lighthousedata.io/data/mobile-car-research-increase-2012-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- percentage increase for new-vehicle buyers<br><small>Source: J.D. Power (2012-2015) · <a href="https://lighthousedata.io/data/mobile-car-research-increase-2012-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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