B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

69%

69% -- mobile brand ad spend increase for brand marketers' mobile brand-advertising budgets (2012)

Name: Mobile Brand Ad Spend Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2012 · Digiday

69% of brand marketers are increasing spending in mobile.

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Attribution: Digiday View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

69%

Unit

Percentage

Data Vintage

2012

Entity

brand marketers' mobile brand-advertising budgets

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

73/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Digiday Primary Tier B

https://digiday.com/marketing/digital-brand-advertising-to-pass-dr-in-2012/ ↗

Confidence: 56/100 Vintage: 2012 Channel: Common Crawl

Source Article

Digital Brand Advertising to Pass DR in 2012

Also cited by

amraandelma.com https://www.amraandelma.com/

2026-08-15

blog.hootsuite.com https://blog.hootsuite.com/

2026-08-15

Original Research

Digiday · Original study ↗

Methodology

Survey of over 450 brand marketers, media agencies, and media sellers conducted in November and December 2011

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

brand marketers' mobile brand-advertising budgets: 69% mobile brand ad spend increase. Source: Digiday (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-brand-ad-spend-increase-2012

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mobile-brand-ad-spend-increase-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- mobile brand ad spend increase for brand marketers' mobile brand-advertising budgets<br><small>Source: Digiday (2012) · <a href="https://lighthousedata.io/data/mobile-brand-ad-spend-increase-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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