B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- share preferring mobile banking for Gen Z bank customers (2025-11)
Mobile banking was the top banking channel for 63% of Gen Z bank customers in November 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025-11
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Bankers Association and Morning Consult
Primary
Tier B
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Source Article
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Original Research
American Bankers Association and Morning Consult
· Original study ↗
Methodology
ABA and Morning Consult national survey
Methodology documented
Segmentation
IndustryFinance
RegionUS
Cite this stat
Plain Text
Gen Z bank customers: 63% share preferring mobile banking. Source: American Bankers Association and Morning Consult (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-banking-gen-z-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-banking-gen-z-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share preferring mobile banking for Gen Z bank customers<br><small>Source: American Bankers Association and Morning Consult (2025-11) · <a href="https://lighthousedata.io/data/mobile-banking-gen-z-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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