B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3%
3% -- d30 retention rate for mobile apps (general) (2026)
General mobile app Day-30 (D30) retention rate ranges from 3% to 6%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LicenseGentlemen
Primary
Tier A
https://licensegentlemen.com/blog/how-to-increase-your-retention-rate-in-your-online-casino-or-sport… ↗
Source Article
Casino Player Retention 2026: Boost Loyalty & Lifetime Value
How to Increase Player Retention in Your Online Casino or Sportsbook in 2026
Casino player retention in 2026 comes down to one uncomfortable fact: acquiring new players is becoming more expensive every quarter, and the operators pulling ahead are the ones who keep the players they already paid to wi…
Original Research
LicenseGentlemen
· Original study ↗
Methodology
General mobile app benchmark cited for comparison to iGaming; range 3%-6%, midpoint 4.5 used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps (general): 3% d30 retention rate. Source: LicenseGentlemen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-apps-d30-retention
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-apps-d30-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- d30 retention rate for mobile apps (general)<br><small>Source: LicenseGentlemen (2026) · <a href="https://lighthousedata.io/data/mobile-apps-d30-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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