B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- 90 day user churn rate for Mobile app users (2026)
Over 70% of mobile app users churn within the first 90 days.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://applaunchpartners.com/app-analytics-stop-70-churn-in-2026/ ↗
Source Article
App Analytics: Stop 70% Churn
Original Research
eMarketer
· Original study ↗
Methodology
Cited by author as reported by eMarketer; original methodology not stated
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
Mobile app users: 70% 90 day user churn rate. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-app-90-day-churn-emarketer
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-app-90-day-churn-emarketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- 90 day user churn rate for Mobile app users<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/mobile-app-90-day-churn-emarketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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