B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- 30 day user retention rate for mobile apps (2026)
Median user retention for mobile apps drops below 5% after the first 30 days.
- Figure represents median retention dropping below 5%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista / data.ai
Primary
Tier C
https://appzoro.com/blog/custom-mobile-app-development-guide ↗
Source Article
Custom Mobile App Development for Modern Businesses
Original Research
Statista / data.ai
· Original study ↗
Methodology
Blog citing Statista and data.ai; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 5% 30 day user retention rate. Source: Statista / data.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-app-30-day-retention-below-5pct
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<blockquote cite="https://lighthousedata.io/data/mobile-app-30-day-retention-below-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- 30 day user retention rate for mobile apps<br><small>Source: Statista / data.ai (2026) · <a href="https://lighthousedata.io/data/mobile-app-30-day-retention-below-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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