B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

44%

44% -- mobile web ad viewability rate for ads served on mobile web (Q4 2014)

Name: Mobile Web Ad Viewability Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

Q4 2014 · Ad Age

44% of ads served on the mobile web met the Media Rating Council's viewability standard in Q4 2014.

Based on MRC viewability standards at the time

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Attribution: Ad Age View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

Q4 2014

Entity

ads served on mobile web

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Ad Age Primary Tier B

https://adage.com/article/digital/mobile-ad-viewability-focus-facebook-mrc/299506 ↗

Confidence: 62/100 Vintage: Q4 2014 Channel: Common Crawl

Source Article

Mobile Ad Viewability a Focus for Facebook, MRC

Media Rating Council and social giant join forces to draft more ad viewability standards, Ad Age reports Ad viewability on mobile devices is an emerging issue for publishers, and Facebook – along with the Media Rating Council – has taken the lead on developing workable measurements. Ad Age reports t…

Original Research

Ad Age · Original study ↗

Methodology

Analysis by digital measurement firm Moat across more than 10,000 sites

Methodology documented

Segmentation

IndustryMedia RegionGlobal Channelpaid_ads

Cite this stat

Plain Text

ads served on mobile web: 44% mobile web ad viewability rate. Source: Ad Age (Q4 2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-viewability-facebook-mrc-44-percent

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mobile-ad-viewability-facebook-mrc-44-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- mobile web ad viewability rate for ads served on mobile web<br><small>Source: Ad Age (Q4 2014) · <a href="https://lighthousedata.io/data/mobile-ad-viewability-facebook-mrc-44-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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