B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- share interested in mno billing for apps and content for Emerging market consumers (Brazil, India, Nigeria, Saudi Arabia) (2013-02)
42% of consumers polled in Brazil, India, Nigeria, and Saudi Arabia expressed an interest in being billed for content and apps by their MNO.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2013-02
Entity
Sample Size
3,670
Geography
APAC, EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upstream
Primary
Tier A
https://www.upstreamsystems.com/press/press-releases/apple-losing-its-bite-as-samsung-and-nokia-name… ↗
Source Article
Apple losing its bite as Samsung and Nokia named most coveted handset brands in emerging markets
Original Research
Upstream
· Original study ↗
Methodology
YouGov/Vanson Bourne online survey of 3,670 adults; interest in being billed for content and apps by mobile network operators
Methodology documented
Segmentation
Industrymarketing
RegionAPAC, EMEA
Cite this stat
Plain Text
Emerging market consumers (Brazil, India, Nigeria, Saudi Arabia): 42% share interested in mno billing for apps and content. Source: Upstream (2013-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mno-billing-preference-emerging-markets-2013
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<blockquote cite="https://lighthousedata.io/data/mno-billing-preference-emerging-markets-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share interested in mno billing for apps and content for Emerging market consumers (Brazil, India, Nigeria, Saudi Arabia)<br><small>Source: Upstream (2013-02) · <a href="https://lighthousedata.io/data/mno-billing-preference-emerging-markets-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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