B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
40%
40% -- in game ad pricing growth rate for MLB (2026-09)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Guideline
Primary
Tier B
https://www.sportico.com/business/media/2026/mlb-playoff-advertising-price-per-spot-tv-1234946428/ ↗
Source Article
MLB Advertising Rates Rally Just in Time for the Postseason
After an MLB season characterized by flat advertising revenues, the year-over-year pricing gaps are soaring as the playoffs get underway. According to fresh marketplace intelligence from Guideline, which captures agency investment from the six major U.S. holding companies as well as most of the larg…
Original Research
Guideline
· Original study ↗
Methodology
Marketplace intelligence from Guideline capturing agency investment from the six major U.S. holding companies and most large independent agencies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MLB: 40% in game ad pricing growth rate. Source: Guideline (2026-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mlb-in-game-ad-pricing-september-spike
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mlb-in-game-ad-pricing-september-spike" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- in game ad pricing growth rate for MLB<br><small>Source: Guideline (2026-09) · <a href="https://lighthousedata.io/data/mlb-in-game-ad-pricing-september-spike" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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