B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- share missing data for marketing campaigns for survey respondents (2022)
56% of surveyed sales and marketing professionals said they are missing data to improve marketing campaigns and sales conversions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
1,600
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SugarCRM
Primary
Tier B
https://europatentbox.com/survey-reveals-organizations-are-ill-prepared-to-handle-the-great-customer… ↗
Source Article
Survey Reveals Organizations Are Ill-prepared to Handle the Great Customer Resignation - Europatent Box
Survey Reveals Organizations Are Ill-prepared to Handle the Great Customer Resignation
On top of ongoing supply chain disruptions and employment challenges, brands are now facing a rapid loss of consumers at surprising rates with levels that the authors of SugarCRM’s latest report threaten the futur…
Original Research
SugarCRM
· Original study ↗
Methodology
Survey of 1,600 sales and marketing professionals
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionEMEA
RoleAll marketers
Cite this stat
Plain Text
survey respondents: 56% share missing data for marketing campaigns. Source: SugarCRM (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/missing-data-marketing-campaigns-56
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<blockquote cite="https://lighthousedata.io/data/missing-data-marketing-campaigns-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share missing data for marketing campaigns for survey respondents<br><small>Source: SugarCRM (2022) · <a href="https://lighthousedata.io/data/missing-data-marketing-campaigns-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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