B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- consumers seeking community content for US multicultural consumers (2025)
80% of multicultural consumers actively seek out content that makes them feel connected to their community.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mintel
Primary
Tier B
https://blog.hollywoodbranded.com/latin-music-is-mainstream-what-marketers-need-to-know-now ↗
Source Article
From Coachella to the Super Bowl: Latin Music Is Everywhere
From Coachella to the Super Bowl: Latin Music Is Everywhere
Quick Answer
Karol G at Coachella. Bad Bunny at the Super Bowl. Latin music is mainstream. Here's what brand marketers need to know right now.
The Desert Just Made History, And Brands Should Be Paying Attention
On April 12, 2026, Karol G wa…
Original Research
Mintel
· Original study ↗
Methodology
Mintel report
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US multicultural consumers: 80% consumers seeking community content. Source: Mintel (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mintel-multicultural-content-connection
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<blockquote cite="https://lighthousedata.io/data/mintel-multicultural-content-connection" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers seeking community content for US multicultural consumers<br><small>Source: Mintel (2025) · <a href="https://lighthousedata.io/data/mintel-multicultural-content-connection" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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