B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- share of advertising featuring minority groups for Health and Beauty advertising (2023)
Minority groups are featured in less than 20% of advertising.
- Source states 'less than 20%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arcww.com
Primary
Tier C
https://arcww.com/news/the-moth-partners-with-unilever-and-walgreens-to-tell ↗
Source Article
The Moth Partners with Unilever and Walgreens to Tell Untold Beauty Stories
Original Research
arcww.com
· Original study ↗
Methodology
Upper bound; source states 'less than 20%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Health and Beauty advertising: 20% share of advertising featuring minority groups. Source: arcww.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/minority-groups-advertising-representation
HTML Embed
<blockquote cite="https://lighthousedata.io/data/minority-groups-advertising-representation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of advertising featuring minority groups for Health and Beauty advertising<br><small>Source: arcww.com (2023) · <a href="https://lighthousedata.io/data/minority-groups-advertising-representation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.