B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
1%
1% -- millennials trust traditional ads for millennials (2025)
Just 1% of millennials consider traditional brand ads engaging and trustworthy enough to click through.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kovalee.app
Primary
Tier C
https://www.kovalee.app/blog/why-ugc-works-better-for-app-creatives-and-ads-every-time ↗
Source Article
UGC case study by Kovalee: the exemple of Bend - #1 stretching app worldwide
Today, we’re living in the era of user-generated content (or, UGC for short). Marketing and brand professionals are operating in an environment where people make purchasing decisions, for example, based on reviews that real people made online.
Why UGC works better for app creatives and ads every tim…
Original Research
kovalee.app
· Original study ↗
Methodology
Cited statistic, original survey not identified
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
millennials: 1% millennials trust traditional ads. Source: kovalee.app (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-trust-traditional-ads-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-trust-traditional-ads-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- millennials trust traditional ads for millennials<br><small>Source: kovalee.app (2025) · <a href="https://lighthousedata.io/data/millennials-trust-traditional-ads-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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