B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- stored payment data rate for Millennials UK consumers (2023)
65% of UK Millennial consumers store 'some' or 'all' of their data online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
2,100
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/online-payment-fraud-whos-at-risk-and-who-cares/ ↗
Source Article
Online Payment Fraud – who’s at risk and who cares? - Savanta
Our Consumer Omnibus surveyed 2,100+ UK consumers to explore who is most concerned about online payment security, who has been affected by fraud, and the implications on their online payment habits.
Last year alone, cyber-fraud caused Brits to lose an astonishing £4 billion. Online shopping accounte…
Original Research
Savanta
· Original study ↗
Methodology
Savanta Consumer Omnibus survey
Methodology documented
Segmentation
Industryfintech_finance
RegionGB
RoleAll marketers
Cite this stat
Plain Text
Millennials UK consumers: 65% stored payment data rate. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-store-payment-data-65pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-store-payment-data-65pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- stored payment data rate for Millennials UK consumers<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/millennials-store-payment-data-65pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.