B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- share of tournament watchers millennials for March Madness tournament watchers (2023)
Millennials made up 31% of self-reported March Madness tournament watchers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
30,849
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DISQO
Primary
Tier A
https://www.disqo.com/insights/featured/measuring-the-march-madness-advertising-opportunity/ ↗
Source Article
Measuring the March Madness advertising opportunity
March 29, 2023
Articles
Measuring the March Madness advertising opportunity
What brands need to know to score a slam dunk with consumers
Next to the Super Bowl, March Madness is one of the biggest annual sporting events, where brands can reach a diverse, highly-engaged audience, but at a much lower …
Original Research
DISQO
· Original study ↗
Methodology
DISQO CX platform survey, March 11-13, 2023
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
March Madness tournament watchers: 31% share of tournament watchers millennials. Source: DISQO (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-share-tournament-watchers-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-share-tournament-watchers-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of tournament watchers millennials for March Madness tournament watchers<br><small>Source: DISQO (2023) · <a href="https://lighthousedata.io/data/millennials-share-tournament-watchers-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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