B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- share of global population for Millennials (global) (2023)
Millennials comprise 23% of the world's population.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
hudini.io
Primary
Tier C
https://hudini.io/how-can-hotels-wow-millennials/ ↗
Source Article
How can hotels wow millennials? - Hudini
With $2.5 trillion in spending power, millennials comprise 23% of the world’s population. While those statistics alone are enough to interest marketers, the fact that millennials are upending traditional consumer behavior is equally intriguing. Millennials, born between 1981 and 1996, differ from th…
Original Research
hudini.io
· Original study ↗
Methodology
Undated Hudini vendor blog post; publication year estimated. Figure describes the size of the millennial audience segment (born 1981-1996 per the article) for marketing segmentation purposes; underlying data source not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials (global): 23% share of global population. Source: hudini.io (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-share-of-global-population
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<blockquote cite="https://lighthousedata.io/data/millennials-share-of-global-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of global population for Millennials (global)<br><small>Source: hudini.io (2023) · <a href="https://lighthousedata.io/data/millennials-share-of-global-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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