B
Evidence Grade B
Graded
under review
Safe to Cite
Current
28%
28% -- rewards program dissatisfaction rate for Millennial cardholders (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PYMNTS Intelligence
Primary
Tier B
https://www.amplifiloyalty.com/blog/transforming-generational-engagement-the-power-of-real-time-rewa… ↗
Source Article
Transforming Generational Engagement: The Power of Real
Original Research
PYMNTS Intelligence
· Original study ↗
Methodology
PYMNTS Intelligence study on Gen Z card users and rewards programs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial cardholders: 28% rewards program dissatisfaction rate. Source: PYMNTS Intelligence (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-rewards-dissatisfaction-28pct
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<blockquote cite="https://lighthousedata.io/data/millennials-rewards-dissatisfaction-28pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- rewards program dissatisfaction rate for Millennial cardholders<br><small>Source: PYMNTS Intelligence (2026) · <a href="https://lighthousedata.io/data/millennials-rewards-dissatisfaction-28pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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