B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- loyalty program abandonment rate for Millennials (2020)
18% of millennial loyalty program members stopped participating in a program because it lacked a smartphone app.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Colloquy
Primary
Tier B
https://www.applauz.me/resources/company-values-culture-proven-to-engage-millenials-in-the-workplace ↗
Source Article
Engaging Millennials in The Workplace: 3 Core Values to Follow
Original Research
Colloquy
· Original study ↗
Methodology
Colloquy survey of 1,000 loyalty program members
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 18% loyalty program abandonment rate. Source: Colloquy (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-quit-loyalty-programs-no-app
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-quit-loyalty-programs-no-app" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- loyalty program abandonment rate for Millennials<br><small>Source: Colloquy (2020) · <a href="https://lighthousedata.io/data/millennials-quit-loyalty-programs-no-app" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.