B
Evidence Grade B
Graded
under review
Safe to Cite
Current
93%
93% -- share of millennials making company purchase decisions for Millennial B2B buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outreach
Primary
Tier C
https://www.antoinebuteau.com/lessons-from-mary-shea/ ↗
Source Article
Lessons from Mary Shea
Original Research
Outreach
· Original study ↗
Methodology
Cited from Outreach research via profile of Forrester analyst Mary Shea
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial B2B buyers: 93% share of millennials making company purchase decisions. Source: Outreach (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-purchase-decisions-93pct
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<blockquote cite="https://lighthousedata.io/data/millennials-purchase-decisions-93pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of millennials making company purchase decisions for Millennial B2B buyers<br><small>Source: Outreach (2026) · <a href="https://lighthousedata.io/data/millennials-purchase-decisions-93pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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