B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- percentage of millennials preferring to work for socially responsible companies for Millennials (2019)
73% of Millennials prefer to work for socially responsible companies.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://formomentum.com/defining-corporate-social-responsibility-and-why-it-matters/ ↗
Source Article
Defining Corporate Social Responsibility and Why it Matters - For Momentum
By: Michele Egan
Corporate social responsibility (CSR) is a term that encompasses ways companies can take responsibility for the social and environmental impacts of their business. It includes sustainability, diversity and inclusion, human rights, ethical business practices, volunteerism, philanthro…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen survey, cited secondhand
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
Millennials: 73% percentage of millennials preferring to work for socially responsible companies. Source: Nielsen (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-prefer-socially-responsible-companies
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-prefer-socially-responsible-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- percentage of millennials preferring to work for socially responsible companies for Millennials<br><small>Source: Nielsen (2019) · <a href="https://lighthousedata.io/data/millennials-prefer-socially-responsible-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.