B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- consumer preference for social impact products for millennial consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Goodworld
Primary
Tier C
https://betweentwocoos.com/blog/goodworld-ceo-dale-pfeifer/ ↗
Source Article
Dale Pfeifer: The CEO and COO difference
Original Research
Goodworld
· Original study ↗
Methodology
Supporting statistic cited by Goodworld CEO in interview; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
millennial consumers: 90% consumer preference for social impact products. Source: Goodworld (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-prefer-social-impact-products
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<blockquote cite="https://lighthousedata.io/data/millennials-prefer-social-impact-products" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumer preference for social impact products for millennial consumers<br><small>Source: Goodworld (2026) · <a href="https://lighthousedata.io/data/millennials-prefer-social-impact-products" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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