B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44%
44% -- millennials preferring sales process without salesperson for Millennial buyers (2026)
44% of millennials prefer a sales process without a sales professional.
- Original research publisher not identified in the text
- Source notes this is 2.2 times more than the previous generation
Lighthouse Research Team
Last verified:
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Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Why in-house content marketing is the future for medical device companies
In today’s digital world, the medical device industry is undergoing significant changes. With more people turning to the internet for information, companies that don’t adapt risk falling behind.
Consider this: 80% of a buyer’s decision is already made before they even reach out (a range of 70–90% in…
Methodology
Cited statistic; source notes this is 2.2 times more than the previous generation. Original publisher not identified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial buyers: 44% millennials preferring sales process without salesperson. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-prefer-no-salesperson-44
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<blockquote cite="https://lighthousedata.io/data/millennials-prefer-no-salesperson-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- millennials preferring sales process without salesperson for Millennial buyers<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/millennials-prefer-no-salesperson-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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