B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- consumer preference for experiences over material goods for Millennials (2026)
78% of millennials report preferring to spend money on an experience or event rather than buying a material good.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cactus.is
Primary
Tier C
https://www.cactus.is/projects/color-factory ↗
Source Article
Color Factory: Interactive Experience Design | Cactus
Color Factory
Turning Color into a Shared, Multi-sensory Experience
78% of millennials report that they would prefer to spend their money on an experience or event rather than buying a material good. Anecdotally, we all know how much effort is going into perfecting social media posts. In this rapidl…
Original Research
cactus.is
· Original study ↗
Methodology
Survey statistic cited by Cactus in a Color Factory case study; original survey source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 78% consumer preference for experiences over material goods. Source: cactus.is (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-prefer-experiences-over-goods
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-prefer-experiences-over-goods" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumer preference for experiences over material goods for Millennials<br><small>Source: cactus.is (2026) · <a href="https://lighthousedata.io/data/millennials-prefer-experiences-over-goods" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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