B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- share willing to take pay cut for socially responsible company for Millennials (2018)
75% of Millennials say they would take a pay cut to work for a responsible company.
- The average across other age groups is 55%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sustainable Brands
Primary
Tier B
https://www.jemini.com/insights/latest-insights/corporate-social-responsibility-and-your-business.md ↗
Source Article
# Corporate Social Responsibility and your Business _Will a Corporate Social Responsibility (CSR) programme pay off for you? Here’s our roundup of the employee and consumer benefits of doing the right thing!_ Doing good reaps rewards for the world community, your company, customers, and employees. A…
Original Research
Sustainable Brands
· Original study ↗
Methodology
Sustainable Brands article cited; comparison figure of 55% for other age groups
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 75% share willing to take pay cut for socially responsible company. Source: Sustainable Brands (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-pay-cut-responsible-company
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-pay-cut-responsible-company" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share willing to take pay cut for socially responsible company for Millennials<br><small>Source: Sustainable Brands (2018) · <a href="https://lighthousedata.io/data/millennials-pay-cut-responsible-company" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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