B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- pet ownership rate for Millennials (2016)
AppFolio found that 76% of millennials own a cat or dog.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
AppFolio
Primary
Tier C
https://aptchat.org/marketing/marketing-apartments-pet-owners/ ↗
Source Article
Marketing Apartments To Pet Owners
Having a pet-friendly community can be a make or break deal for most apartment hunters. Not only are residents looking for acceptance of all sizes and breeds without any additional rent fees, they are also looking for those unique modern conveniences that create a comfortable lifestyle for both them…
Original Research
AppFolio
· Original study ↗
Methodology
AppFolio finding cited during #AptChat Twitter chat
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 76% pet ownership rate. Source: AppFolio (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-own-cat-or-dog-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-own-cat-or-dog-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- pet ownership rate for Millennials<br><small>Source: AppFolio (2016) · <a href="https://lighthousedata.io/data/millennials-own-cat-or-dog-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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